"In the wake of the global financial crisis, we assembled the world's top experts in leadership transformation to drive behavioral shifts needed for our turnaround strategy. Alex Wray was selected to coach our senior executives through this critical period. Unlike traditional academic models, this was transformation in the trenches: real leaders, real stakes, real change. Alex translated elite thought leadership into real-world execution—coaching leaders to shift their mindset, apply new behaviors, and lead differently when it mattered most."